Offering the same things that people are used to is a good way to easily convert Web2 investors. I have seen these Hive bonds and time vault discussions, and I think they are great. As long as we keep the returns higher than the traditional financial market, we should get more people. A lot of people can't believe the current 20 percent APR for a stablecoin that HBD offers, but are wary because it isn't as widely used.
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Returns can be higher simply because there intermediaries are removed. Few consider how much is extracted by the different entities based upon these institutions.