Tokenization of the social layer is an interesting topic. While I like to think we have it with Hive, imagining how it will work with FB or Instagram can make it wildly successful. I think there are stars in FB, and bits in Twitch, that you can award streamers. This helps them earn more, and I can see something like this being implemented to other social media platforms.
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Drill down more.
Think of something such as being a fan of the LA Lakers. Or being into woodworking.
All of that is part of the social layer that has value yet isnt captured. And people are everywhere.