If you're talking about the NBA, I believe there is already a direct method in place. The NBA League Pass empowers the subscriber enough. I consider the cable deals as a way to increase their profits. Sure there are blackout games and delays, but that is due to the deals with media companies. I think media companies are paying them a lot of money for these deals, and the media companies are also earning a lot from ads and commercials. Unless Web3 can offer bigger returns, I don't see it changing anytime soon.
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The leagues started their own direct services, such as MLB network. However, they are not primarily the driver of revenue.
We can see a completely new model forming if these leagues are smart. As mainstream media starts to decay, the leagues will be forced into other options. Big tech could step in which would change the players but not the system of course.
We will see what happens.