I think the SEC and the governments discussing and approving crypto products really helped get more info about crypto out there, and put them in the people's subconscious. I think the adoption of major companies and brands will make the difference on mass adoption. If Amazon introduces crypto in their system, a big part of the US will get wallets. If Facebook adds crypto to theirs, then a big part of Asia will get wallets as well.
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Big companies can help awareness. Not sure we will be truly dealing with crypto at that point. A token that simply mirrors a reward on a companies server isnt much of a change.
But it all helps in the process.