They explain it in their introduction post.
We are an esports and entertainment organization that has competed professionally in games like Call of Duty, Fortnite, Gears of War, Super Smash Bros, and more!
Aren't the games I follow up most but they seem to play a lot of games. No idea if they're going to use Vimm, I think they are landing here still and therefore a bit disoriented. I doubt they will know all the Hive's possibilities and different associated dapps.
Ty for commenting. 😄