I lean to think they are playing on the household name for a select market. UFC events, like the recent UFC275, are PPVs with decent price tags. I think their assumptive play is that the UFC audience is presumably earning enough for those PPVs and is also predominantly male. That surely leaves a lot of crossover eyeballs with business decision makers that would be potential decision makers on future company deployments.
If that was the thinking I'm not sure how I feel about if that would actually be an effective strategy. I see some of the logic but I think those funds could probably be used more effectively in other ways.
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That is what I was thinking as even if 1 percent of the 900 million are business decision makers then that is still worthwhile. Just seems an odd fit for VE Chain and think they could have done better with the spend.
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