You make a valid point here, as a UFC lover and a cryptocurrency enthusiast myself, I see your point. Maybe the reason for this partnership is mainly to reach out to the large audience of UFC, cos one thing I learnt about marketing is trying to convert the 97% of people who doesn't know anything about a product and educating them about the product to become a potential buyer or investor. This is probably what VE chain is trying to do here.
Still not sold on this partnership as surely link with supply chain brands or something along those lines. Will wait and see until I pass judgement as maybe they have a bigger plan.
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