Crypto is definitely more interesting than traditional finance :-P so I agree with you that once someone invests anything into crypto, they're probably going to consume a disproportionate amount of crypto content. Good thing we have Hive blogs for that part of it
I reckon it will always be somewhat niche as people will get their "news" from MSM, but in time, it is going to become more popular among the connoisseur crypto enthusiast :)