In think in terms of how well it is known mainstream and the publicity it will mean for #wleo is another part of the puzzle why it should be Ethereum instead of another DApp platform.
Timing is everything indeed. I have an amount that I keep trading on the ETH/NEO pair. Made some good trades so far, but I missed the last jump of NEO. So now I have to wait a while for the ratio to catch up again, not that it's a bad thing having to hold either of the pair, which is why I trade between them in the first place. But I guess patience is key and goes hand in hand with timing.
I guess the gas fees can be forgiving when you are earning big.
As long you are in the game, keep playing.