Yeah I think it's the initial hurdle that can be quite daunting for some people. I had to do a lot of reading at the start too.
Also I think there is this unhealthy mindset in recent times that people want instant results with minimal effort, especially when they see friends or hear stories of people buying some random crypto and earn 10x in a week or month, and it is quite unrealistic because most things in life don't work that way (unless it's a casino or lottery haha).
Yes unfortunately a lot of people assimilate crypto with investment and quick gains. Most never even thought about earning crypto by doing some work. That's where Hive excells and it hasn't been wiedely discovered yet.