Ads play an importance roles in online business, the way I am seeing it is that, ads are the improvements that motivate an investor that, this particular firm or entity has a lot to offer and my worth given a try.
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Ads are their only method of monetisation, it's the reason investors buy the stock to get exposure to that cash flow, so whats your point?
Giving it out would be a good option, instead of continuing going backward
giving what out?