I pretty much agree with what you say, I guess what you're saying is there should have been a more comprehensive plan in place for what to do after the first three weeks or so with Cub!
Based on what you're saying we should pull out now - Kingdoms aren't a new idea, after all! Governance isn't new, Project Blank is more bubble.
Trust me I'm with you on the ineffective Twitter marketing! I've long thought it actually does more harm than good, it makes Hive seem like a joke, but some people check it out, struggle to get onboard and think 'yup, defo a joke'.
Whereas if they'd found it for themselves they'd probably stick with it.
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