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Just a matter of bringing utility that the market demands onto HIVE as a sidechain or base level implementation and marketing it well.

Well I don't really know how it works but one thing I know is that the future of Hive lies in our hands.

Mirroring your statement the future of HIVE relies on bringing greater functionality and appeal to a broader audience.

I'll try to have a technical overview in the proposal that is easy to digest for non-nerdo types.