It doesn't matter what or where you consume, they have a way to monetize it somewhere.
They always make sure they're getting the moolah, no way around it, that's how WEB2 works now.
But my concern is mainly with the type of content we consume and promote. Even though some people choose the type of content they consume and maintain some control over themselves. There are many others who will just watch, promote and spend all their day consuming shit content, absolute 0 value garbage.