A correct solution today will likely be slightly incorrect tomorrow and a decade later, even harmful.
That is most effective lines for the technology based companies .Those consistently work on public sentiment and bring something unique according to present market situation, tends to be winner.
Recently staples center renamed crypto.com arena which hyped the company ,grabbed public attention toward CRO token.It was unique in itself but maybe it won't work after a decade as people getting more indulge in crypto and the present hype will be useless from that decade.
It is a 20 year deal, but the idea there is to make the name ubiquitous. They have a decent domain name for the industry though. Lucky bastards.