One thing that Hive has always lacked is a good outward facing image.
I think, we should market the capability of the chain and not the rewards, because distribution of rewards is always debatable. A view based curation would probably build a good outward facing image, because that way we bring in more viewers and some of them step inside after viewing for some time. So primarily we should focus on selling what can be done on the chain instead of how much you can earn, because earning can never be consistent. HBD interest is all together a different game , so there we can pitch the idea of earning interest.