Exactly, some good observations. Psychology is at the heart of "effective" business practices. Having a keen understanding singles you out from the herd and enables you to view things more objectively... and accurately.
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Thanks for seconding, I think marketing is all about Psychology. Understanding the human mind plays a vital role in business and effective Profiteering, this is why I think advertising and the tactics that comes with it might become more diabolical in the future.
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