Yes, with most $LEO being staked... it definitely helps. Ad revenue needs to be impression based... this appears to be action-based. Makes an enormous difference. I could be wrong... but very much appears to be action-based.
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I would say the activity on the new UI directly feeds into it so we need to keep increasing said activity. Page views, clicks, and a host of other factors probably are in play. We need a report and explanation how it works.
I see the Coinzilla ads are back. These are impression-based, as well as clicks... so CTR counts a lot!