I agree in principle, but it's more complex. Not everyone can do an ad like this for Coca-Cola. Intelligent advertising agencies have already started using this technology. It's true, however, that smaller entrepreneurs will also begin using it.
It's not a problem now, but it will probably be when convergence happens and the masses start using it in all areas of human life...
I'm also interested to see what Musk will do with the D.O.G.E. agency; I'm sure he's got the AI (Grok?) behind him when he announces the sacking of over a million civil servants. If he succeeds there, it will succeed in all private business. If it doesn't, it could be total chaos and blood.
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I am not sure Grok has much to do with his position with DOGE. They are completely separate entities.
Plus DOGE is not a true department. It is an advisory role. Musk has no power to implement anything with the government.
I don't know anything about the GROK position, but I'm pretty sure he will use some kind of AI for that optimization.