I believe that not having sponsors or advertisers can certainly reduce X's revenue as a whole, but I also believe that he has other strategies to obtain resources to continue improving guy who would do something crazy without an ace up his sleeve.
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Sure, he has a lot up his sleeves. Thats why he always pulls off the right moves. I think he still has a lot of advertisers that will stay. Ofcourse many other revenue channels are open to him.
I agree with you, I think he always has something hidden as a secret weapon, he is very good at what he does.