The first was the release of the mobile application. Due to hindrances with the mobile gatekeepers, the Android version actually hit the market first. As of now, the IOS version is being held up by Apple. The coding is done and awaiting approval.
This is why we need blockchain. When BTC first starting gaining notoriety, Apple purged all BTC wallets from the App Store, thinking it would hinder the launch of Apple Pay.
Big tech has no qualms about keeping us locked in the dark ages in pursuit of higher profits.