🧵 1. Warner Bros. Discovery's Max streaming service plans to launch a sports tier during the MLB playoffs, simulcasting games from MLB, NBA, NHL, and NCAA, along with content from Bleacher Report. #sports
🧵 1. Warner Bros. Discovery's Max streaming service plans to launch a sports tier during the MLB playoffs, simulcasting games from MLB, NBA, NHL, and NCAA, along with content from Bleacher Report. #sports
🧵 2. The new tier, branded with Bleacher Report, targets a younger audience who prefer digital sports brands. Warner Bros. Discovery aims to monetize sports offerings incrementally.
🧵 3. Warner Bros. Discovery hints at charging extra for sports, signaling their focus on the passionate fan base, during their second-quarter earnings call.
🧵 4. Discussions are ongoing for Max to simulcast MLB playoff games on TBS and Max, while exclusive games could be part of the NBA's rights renewal agreement in the future.
🧵 5. Warner Bros. Discovery ended Q2 with 95.8 million global streaming subscribers and is emphasizing sports as a premium offering to attract and retain fans.
🧵 Read more at: https://www.cnbc.com/2023/08/07/warner-bros-discovery-targets-max-streaming-sports-tier-for-october.html