Hive's major problem is its barrier to entry. People have to first create an account then they have to find a way to get hive. Not everyone wants to KYC into an exchange and expose themselves to regulating bodies.
The limited amount of "swap" services out there also do not really tackle this due to their high fees and again the KYC aspect.
IF somehow we can have some sort of wrapped hive on eth and other chains that can easily be bought through a DEX then transferred somewhere for unwrapping would be a game changer if properly done.
The problem hive will always have in terms of price is the "revenue" for blogging and curating is paid out in hive power or half hive half hbd. For anyone "living" off that revenue or cashing out, that is a lot of perpetual sell pressure that can only be protected for so long by ARB bots.