New UI will definitely be a boost.
Getting adoption for any new thing is always fickle. When threads become easier to use, it becomes an easier sell for sure.
One of the best things about all of this though is I get nothing for time spent on Discord for instance...but for threads I potentially will. That is a good selling point. Especially for those already in the Hive ecosystem and those are the ones we need to get the snowball rolling.
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