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Agreed. I have somewhat avoided participating for that very reason... and I'm not even sure how this all helps with actual content discovery.

Correct, and I'm sure we'll get there. That's just the current situation and I saw a few people having a discussion and getting confused (and making it more complex!), so trying to help out. It's a process of refinement, and I guess a few things being tested till we hit the sweet spot...

I disagree with the direction of some Leo stuff. I think posting links to external pages is a vital part of microblogging, but they discourage it. I get that they want to keep eyes on the ads, but we can't be duplicating content. IMHO