'Hive' is just too hard to search for with all the other companies using that word. I would suggest 'HiveChain'. It actually already returns a lot of the right results in Google. I think we need to keep the current logo as it is distinctive.
What I would like to see is more of the dapps including a 'Built on HiveChain' (or whatever) branding so that people know they share a platform. Currently it's hard to find any mention of Hive on some of them (e.g. Splinterlands).
Anyway, I too hope this gets discussed at Hivefest.
Hm, interesting to hear one that already returns relevant results. But I think 'chain' is too technical.
I'm sure others would have ideas. Hive Social is already taken.