This post makes me think of the "old" and "new" money divide, which is still somewhat relevant today. Maybe not as much as in the Gilded Age, but there are those who grew up without money, find the need to "belong" by purchasing flashy clothes, cars, etc., while those who grew up "rich" learned not to bring attention to themselves.
There are of course outliers and I don't have the exact numbers though. It's just what I see online 🤷♀.
You're right, that also plays a role. Some people might not even see expensive brands as expensive, since that's all they've known their whole lives.
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