Evergreen content will need to be able to find support from SMTs, as it is the kind of content that keeps people coming back for years on end. It is very important, people don't seem to understand how it compounds on platforms though.
Yep to the more frontends - but it is a chicken and egg problem, we need more demand from consumers, which will also drive more creators - then the demand will be there fore more fronts as well as the support to populate them.