It is really, really easy to get in the groove of buying what we know and is comfortable, even if it is no longer the best choice. When I first came to Finland, there was very little "ethnic" food options either in restaurants or shops, because there was no demand. Now though, people are better travelled and are demanding a wider range. The tastes are changing. Old people though, still buy what they have always bought.
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One problem we are running into is that we are finding that fresh food is becoming more expensive to buy than shit food. Fresh food is also not staying so fresh, even from the store. I don't know if it is because of the heat or what, but it gets bad quickly, sometimes in the store.