and the cost versus payout must make them worthwhile
The cost is close to zero, isn't it?
I don't look at tiktok, or anything like that at all. The only thing I scroll is Hive.
but it won't really impact the podcasting market.
I think it will in time, but for now at least, most of the podcasts are built on the personalities of the podcaster and the guests, not the content of the podcast. It makes a difference.