Yeah, MSFT is riding on the AI high and I do think they have some more legs in it on the way. I don't buy stocks however, at least not at the moment.
they do say you make your profit when you buy something, and if you buy during the bear market, that for sure makes sense.
It is a scary proposition for most, because they fear it will fall further, die completely or whatever. It is easier to buy when everyone is excitedly buying the top. Weird. :)
I'm reading an investment book by an Aussie right now Richard Farleigh, you might know him from Dragons Den fame. One of his tips is Don't Be A Hero and buy assets falling in price. It is an old book, I do wonder what he might think of crypto.
I don't know of him, though it is no surprise, since I don't watch TV much, and even less Australian TV :)
The trick is though, recognizing "near the bottom" and starting there, or at the start of the climb.