Is that your actual job title?
Yes, it is in my job title :)
It isn't like coaching if that is what you mean. This is more about enabling the usage of processes and building personal processes that facilitate their role. For example, building a systematic approach to prospecting and applying it consistently. There are a group of tasks, but also a cluster of behaviors to get the tasks done. It could be as simple as adding specific blockers into a calendar with intentional steps to be carried out, rather than leaving it up to "memory". Or, it might be how to use a sales strategy effectively in different scenarios, or alter vocabulary for different audiences. It is about helping people become more intentional with their actions.
Hm. That sounds non-threatening enough. I think I would welcome the guidance, and having someone hold me accountable, but I suppose others might not care for it. I have good executive functioning skills though, and a pride in doing things efficiently drummed into me in the restaurant business.
I think they appreciate it in the end, but it might feel strange to begin with, as these people are professionals and are experienced. However, we all have areas of opportunity and no one can be strong in all of the role - so getting some support can allow them far more time and energy to focus where they enjoy - but they don't realize it straight away.
That could be because of your job title. It's a bit condescending! How about Task Tweeker? Just kidding of course, but the word implies ineptitude. You describe employees who are very capable and probably think of themselves as such.
Condescending?
Nah, it is a normal role these days in many companies.
But imagine saying "I'm a Tweaker" :D
Most companies in the past would for example release a new tool or process and tell people "here it is, use it". People complain about it. Enablement is the process of helping them learn, use and effectively apply it to their role, easing the change and building Best Practices so it doesn't slow them down. It is like having a pit crew change tires for a race car.