They genuinely think that by using free stuff they are getting one over The Man.
No stick needed, just cardboard in the shape of carrots.
The same type of person is really into the idea of UBI, because in their quest for freebies, getting a lowish free income is "worth" many times an earned income four times as high
UBI is going to empower many, push many more into slavery. Though, it is likely needed in the interim, it has to evolve past that. How I see it, web 3.0 is the step beyond UBI.