Serial entrepreneurship and content syndication on Steem

in LeoFinance5 years ago

In response to a comment from a new user in regards to the need for improved rewards for quality content, I replied:

This takes time and because it is a stake-based platform, what is interesting is currently quite narrow. However, through SMTs and communities, the supported content should widen quite a lot, the difference is that they won't be earning Steem differently, they will be earning another native token.
Imagine in your workplace getting paid in Euros, but also earning Yuan, Yen and US dollars simultaneously - if people in those countries found your work valuable also. One job, 4 income Streams. While they might not all be of the same value, they can all be valuable.

I do not know if that is a good example for you to visualize, but currently a monetized account on YouTube is going to get paid via the centralized authority in one currency. I am guessing it is US dollars. There is nothing wrong with that per se, but it is interesting to think what could happen in an SMT powered world where one piece of content could be earning from many revenue streams of varying value and still getting it paid locally.

This already happens through Steem-Engine tokens now, but imagine a world where there are hundreds or thousands of SMTs across all kinds of websites with Steem economics plugged in. Remembering that Smart Media Token configuration can have many variables and do not have to behave like STEEM tokens. This means that if a single "Steem article" goes viral, it could spread through the internet and get the gains from traditional distribution, as well as appearing "syndicated" on Steem interfaces.

This would set up the possibility for multiple channels of distribution generating a collection of revenue streams that essentially automatically pull back to the originating account. Due to the blockchain mechanisms, it would still be possible to reward those who share some variable percentage of earnings also.

This means that for example an influencer sharing a post on Interface A in country 1 could generate a different revenue stream for the same content shared by Influencer B in country 2. Both influencers could earn based on their continued reach and engagement as they propel it forward, while the original creator can extend into markets that they would have no access to previously.

Steem allows for a future content creator to not only have much more control over their content earnings and distribution, but also automate some processes that means they do not have to have a central distributor middleman in the same way. Content could come with varying licence contracts where a content manager for a platform anywhere in the world would be able to essentially sign to use and distribute content that they think is relevant to their audience and have thousands of variation in contracts running simultaneously on their platform, with all still meeting the contract criteria.

From a creators standpoint, this empowers them to spread much further than they can alone without having to rely on any single centralized distributor as the revenue gateway. Once up and running, it is near impossible for a content creator to be demonetized completely or banned. While this might be a minor concern for some, for the current content creators with a global audience, this is a very real concern - and it is they who will benefit the most from the inbuilt protection decentralized Steem provides, and it is they who will be able to draw audiences into Steem powered sites for pure consumption.

The future possibilities of communities and SMTs on Steem is going to create opportunities for those looking to build businesses and carve out a space for their own entrepreneurial workplaces. Distribution itself will be a potential job where some people build up a following through sharing other people's content to the point that they are able to generate a kickback from multiple sources from each share. This is a kind of alliance between creator and distributor, even though they do not know each other as the trustless blockchain contracts connect them.

While currently most of us focus on the value that comes out of the Steem inflation pool, the coming value is going to be in all of the SMT pools that will arrive and attempt to make themselves valuable, as well as from what is already being generated on tradition content distribution channels.

Because this is all managed by a set of blockchain protocols and processed by the witnesses that keep the transactions free, the cost of distribution comes down heavily and eventually, the centralized channels could find it difficult to service their top-heavy business models. What this means is that Steem can undercut them and rather than content value generation being funneled to a central point, it will be distributed throughout the community that creates, shares and consumes that same content.

There is a massive amount of value in the data and transactions surrounding content distribution, and rather than people like Mark Zuckerberg being worth 70 billion dollars each, that same value can be distributed to all people participating with each getting a share tailored specifically for them. I see Steem and blockchain in general being instrumental in redefining content ownership and the way businesses form, manage themselves, share and of course handle financial distribution - we become the new model for entrepreneurs, and we all run a business. The blockchain underpins it all to a central protocol, that protocol is distributed and - asks for nothing in return.

While everyone else has the potential to get paid - the Steem blockchain works for free.

Taraz
[ a Steem original ]

Onboarding

Posted via Steemleo

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AND now that steemleo has a store, we can choose a niche topic, write an ebook on it, and advertise it at the bottom of each of our posts and in our headline.

That means that ONE piece can make income for a long time.

Pinterest has lots of "round up" posts. Now we can "round up" posts like recipes, pictures of xyz, natural cures, etc etc etc. Each tribe could put out its own ebooks and generate a further income. Maybe we can even figure out how to sell for fiat so we can get "other people" to buy.

There is no limit to what we can do and everyday more possibilities come to us.

AND - I LOVE earning tokens. I stake at least half of them, and look forward to the day when owning 64000 marlians, another bunch of leo, some neoxian, and lots of splinterlands cards, means $omething.

Passive income is being built (curation rewards) just a couple more decimal points over and it will mean a whole lot more than a hobby on a blockchain.

Posted via Steemleo

i agree with all that you have said...

Posted via Steemleo

this is insightful...

Posted via Steemleo

That means that ONE piece can make income for a long time.

I am pretty sure that through SMTs there will be the ability to create evergreen earners. This should in itself change the type of content some people produce as it can have value for years.

Passive income is being built (curation rewards) just a couple more decimal points over and it will mean a whole lot more than a hobby on a blockchain.

Yep, it could be passive. But imagine what activating it could do globally.

!ENGAGE 30

since you like tokens :)



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Thank you for the shares! !ENGAGE 30

I appreciate the gift, thank you.



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Ahh.. Thank you so much for the engagement gift.

Lovely. I've just sent this to myself to remind me to use it in my conversations with the various groups I'm working with. Your visualisations are endlessly useful.



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Thanks for the feedback. It doesn't seem to matter what I have trained in my life, visualisation and analogy generally gets the best engagement, retention and results.

👍 thank you for the engage - I must get my own sorted out. I guess everyone can play?

Anyone with 1000+ can distribute

This blockchain looks like it well ahead of the others in terms of technology, it will be interesting to see how people start to roll with the SMT update.

It will be, and while I think there will be a flurry of nonsense to begin with, I think that in time they will have externals start to innovate heavily with them.

!ENGAGE 20

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There’s a massive community of people on the internet who are all trying to be digital entrepreneurs, that community is only continuing to grow as the internet digs its heels into society. They are all fragmented, however, by the various models, industries, apps, web plug-ins, etc etc. Steem could bring some standardization to all of that. This post would be a great message to put in front of people in that community

Posted via Steemleo

you have said it all...

Posted via Steemleo

Steem could bring some standardization to all of that.

Definitely. One of the things that is required for mainstreaming is some kind of common understanding across the entire industry, and then more closely aligned processes across projects.

the writeup is so cool.....and i enjoyed reading it...

Posted via Steemleo

coooool.

What's the best way to distribute original quality content through the Steem network and other token projects?

Well, at the moment it is very limited and the Steem-Engine frontends require specific tags. Later with communities, that changes a bit I believe. What I am hoping will happen is that curation projects start becoming distributors themselves and build end user experiences to showcase content.

Your post has been manually curated by FreeVoter Team.You can earn liquid steem by delegating SP to @freevoter !! We are now paying 100% daily earnings and 90% Curation reward and ESTM & Dlike token to our delegators !! Join Discord for more information. Thank you !!

WOOOOOHHHOOOO!!! What vision you have! Not the pipe-dream kind either. These are probably accurate insights into the Dystopic future! Nicely conveyed. Thank you!

I am hoping that it isn't all dystopic and at least some of us find a way that we don't all end up enslaved =)

Haha, right? Yes, right-o indeed. The communities of the world should be producing for themselves, not for the slave drivers! Crypto = Underdog Challenger to today's Old World paradigms (old world in the real future.)

i might be wrong but i believe the term "quality content "is relative,what someone else considers as a quality content might not what someone else considers to be a quality content,but i think the basic thing is that contents platform like this should be void of plagiarism and it should be discouraged...

Posted via Steemleo

Yes, it is is subjective. What you will likely encounter is people who believe that their content should get voted over someone else's - especially in regards to larger voters - and then claims of quality come into it. In general though, it is pretty easy to see what has some effort put into it, and what doesn't as a consumer.