AI is changing everything. This is benefitting Big Tech in a major way.
At the core of this is, naturally, Google. The company is a centerpiece of Web 2.0, a situation that is allowing them to flex their muscles as technology moves forward.
Google was basically handed control of the Internet by all of us. It became the undisputed leader in search, essentially making it the gatekeeper of information. This is becoming evident in the AI age.
Because of this, alternatives are going to be crucial. What happens when Google buries websites, which it is already in the process of doing?
Here is where something like Hive steps in.
Hive's Future Importance: Combatting Google
One of the realities of the Internet is how websites are affected the second Google changes its search algorithm. For many, if it is not seen high up in search, it vanishes.
Google's intention is pretty clear. The future of search is going to be AI. This means that individual websites such as bloggers or independent journalists are going to disappear. Google has no intention in directing traffic to these locations. Instead, it will simply pull the information and incorporate it into Gemini.
What does remain of traditional search will be paid. Of course, we already see this to a degree. The first sites listed are simply advertisements.
The end result will be a situation where only the biggest voices get through. This is why alternatives are crucial. Sadly, when it comes to traditional search, things like Duckduckgo and Bing are not much of a difference maker.
So what is the alternative? Simply put, it is a network designed around the idea of people freely expressing their ideas. This is complimented by AI trained specifically on that data, with reference to it.
This is a potentiality that Hive can provide.
Paid Promotion
It is only a matter of time before traditional search is pushed aside. The introduction of chatbots laid the foundation of the change that is coming.
Over the next couple years, people are simply going to ask Gemini, ChatGPT, Grok, or Llama questions and place inquiries there. Under this situation, there is no need for a website search.
What is important to note is the fact that we are getting to the core of what people are seeking. The challenge with Web 2.0 is that it is website based. Individuals do not want website; they want information. Sadly, due to technological limitations, this is what we were stuck with.
Often people have to scroll through dozens of websites to find what is sought. Chatbots eliminate this. Overall, this is a positive since the knowledge that is contained online is more accessible.
There is a major negative. We are quickly moving towards a realm where we are simply dealing with paid promotion. Those with the money to "bribe" the companies behind the models will be included.
In other words, one's Medium blog will mean nothing in the future other than possibly providing data for models. The directing of traffic will not occur.
Hive is the counterbalance to this.
Free Material
We have long discussed the idea of democratization of data. Anything posted on a permissionless blockchain qualifies as such. Hive allows anyone to set up an API and utilize what is posted.
If we reframe this, it also allows any individual to post what he or she desired. This means we are all able to fill the database as we see fit. Once this is included, others are able to develop their AI models based upon this data. Again, the key is anyone with the capabilities can do this. We are not only looking at a few major tech firms.
While some might simply scrape the data, the results will be inclusive as compared to what might end up taking place with the likes of ChatGPT.
We know this company is cutting deals with major publishers, paying the millions of dollars to keep their models updated. What do you think will happen if a major publication decides it wants a stronger voice in the model? Do they offer the data free to OpenAI? MIght they go one step further and pay for preferencial weighting in the model?
Network Over Website
The advatange that a Meta, X, or Google has is they are platforms. On the back end, there are networks that feed users information through the applications. People seek the information via the network.
On YouTube, as an example, we are not accessing websites. Individuals set up channels, which are found on a Google owned website. That is the first destination.
Here we see the importance of networks. It is more resilient than websites. This is the main premise of Medium and Substack. However, those are still contingent, in many instances, on search engines feeding traffic. What happens when this stops?
At the core of this is monetization. Traffic means money online. Websites, regardless of the type, need to monetize what is on the site. This could come from advertising or the selling of products and services. Either way, like a shopping mall, traffic is crucial.
Hive offers a different monetization structure. This is a major nugget. While Medium utilizes the network idea, the monetization mechanism is the same.
Therefore, it is the potential for a network to be a monetization vehicle that combats the likes of Google. Websites alone are going to be buried. In fact, they will be replace with AI agents. Under that scenario, what is the chance of success if said agents are all on Google's platform?
We know the answer to this one.
The threat of Big Tech is growing. Technology is moving quickly and they are the ones keeping up. Hive can help to offset this is people are aware of what is taking place.
Posted Using InLeo Alpha
I really don't know where this is all headed. I've been online for a long time and may be old-fashioned. I still use a feed reader (Feedly) to keep up with various blogs. I have run my own blog for years, but do all that on Hive now as I get more engagement. The internet these days does seem to be about quick hits of entertainment, but people will also use it for research and they need good results. I know some think Hive could be some sort of database, but I'm really not sure many would use it like that. However, if more people moved their content to the blockchain instead of the corporate platforms then it could become a valuable resource. Data ownership ought to be a bigger issue. Most people will never run their own site, but we have an alternative here.
As long as HIVE pages are freely accessible on the web, even by non-blockchain users, all blogs are exactly the same as any site. So Google/Gemini will continue to find the information. The 'war' is lost from the start... HIVE must first of all become an environment with private access, even for reading.
hive is a network, not a standalone website (which are going away anyway). That is the key difference.
So I don't understand the point of the post. It concludes by saying that the big tech companies move fast. HIVE has existed for years and it has always desperately needed to have more users to grow regarding its great potential as a social network. The goal is to get more users to keep the value of the blockchain (token) high. More than that, HIVE doesn't move fast, despite technicalities like scalability or fast performance, it's essentially remained the same network. Maybe it's technically perfect, but this current status doesn't prevent AI agents from scraping.
Either a solution is found to "close" the network or from the outside everything will always be visible (even to AI agents).
Am I wrong in my reasoning?
Using encryption we could have posts and communities which are private. As a dev I would need to see a businrss plan for this to make it more than something that costs me but returns nothing.
I don't know if encryption avoids Google indexing. I think it's applicable but in my opinion the priority is to increase onboarding on the blockchain. To increase the numbers, you need to have elitist access, by invitation, or only by registration to HIVE. This would protect content and pages. You could show only a portion of a few lines of the post, and force you to register to continue reading.
That's not how things work. There is no special people club that the Ecency and PeakD is in that allows the posts to be read by their software. If the post is in clear text, it will be readable completely in some other front end. Hive is designed from the beginning to be completely transparent. Everything from your like to your witness votes.
And is it physically impossible to change things as it happens for other online services?
Just as Bitcoin stores transactions on a transparent blockchain, Hive stores posts and comments on a blockchain. One could have private forums within Hive that would be stored on some private backend. In that case it would be a service that leveraged Hive's userbase but nothing else really.
Yes, I didn't intend to upset the technical basis of blockchain. But only to make sure that the visualization of blogs, of communities passed, using the frontends, through a mandatory registration, even for consultation only.It is clear that if you access the register you can publish everything in a way that everyone can read... But at least it would be an attempt to do natural onboarding. More registered users, more votes, more movement of the blockchain, more value for the users themselves.
a model already used to great effect by supermarket chains.
No sane person would rely on AI data as the ultimate truth. AI is good for niche tasks—translating text, brainstorming, suggesting where to look—but not as a source of information. That’s absurd.
Although, if people were to completely degrade into mindless sheep, what you described might become entirely possible… Well, in that case, only a great reset could help...
Hii Sir. I have a question relating to hive, why are most people in this chain hold greater hive than hbd?
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