The last few weeks, a number of the members of the Leofinance started to focus some attention to Search Engine Optimization (SEO) as a means of driving more traffic to the site.
For all the calls of marketing and other things, one of the best ways to grow a site is to get organic traffic flowing. This is easier on a site like Leofinance.io since it is user generated content. Hence, we can add a lot to the site which will help the rankings.
Over that time, @hitmeasap and @forexbrokr really stepped up with their suggestions, not only in article comments but also @leomarkettalk. This allowed many of us to gain a few pointers of ways to better optimize our articles.
Ultimately, this is going require the participation of the entire community. We are going to need many people doing the little things that add up over time. This is not a quick fix or overnight technique. However, over time, if a lot of organic traffic can be driven, that would put #Leofinance.io further ahead.
Key Word Searches
One of the most important aspects to all this is the need to rank in key words. Here we see the long tail theory at work.
Source
The premise here is that the left hand side is where the "gold" is. If you can rank there, all is golden. Of course, that is the most difficult.
For example, this is where we will see words such as **Bitcoin"", Tesla, and JPMorgan reside. This is not something that is going to drive traffic to Leofinance for a long time.
This is where most of the searches take place. This is why it is golden. More people are looking for the words just highlighted so those sites that rank with those key words will get the traffic.
As we move to the far right, those key words that do not get a lot of searches. That said, there is also a lot less sites ranking there so it is easier to rank. This means that while the number of searches are lower, it will drive some traffic for anyone appearing there.
In other words, the right hand part of the chart is niche content. Instead of general terms like Bitcoin or Cryptocurrency we might see something like "the best DeFi platforms to stake stablecoins" appear there.
The goal over time is twofold:
- Rank with more key words
- Move further to the left with the key words ranking
Obviously both take a lot of work, many articles, and consistency. Since it is hard to know what will end up ranking, the more diverse the community posting, the greater the expansion of key words. Over time, with targeted effort, a community can improve the key words that are ranked.
Leofinance Key Word Results
This is something that we focused upon during the last 3 weeks. Thus, we are relatively new to the process, seeking to improve each week.
How are we doing so far? Since we are in the preliminary stages, we have to look at this from the most basic level.
Fortunately, @hitmeasap is doing a weekly report that details The Keywords That Brings Most Organic Traffic To LeoFinance.io. This one links to the 3rd post in the series.
Here are the first two for those who are interested:
The Keywords That Brings Most Organic Traffic To LeoFinance.io
The Keywords That Brings Most Organic Traffic To LeoFinance.io (Week #2)
The point that caught my attention in this report is how Leofinance.io is doing with the key word search. While the article details what drives the most traffic, from a numbers standpoint, how many key words does this site appear on.
By going through the previous reports we see this:
- 378 Week 1
- 435 Week 2
- 513 Week 3
What this is telling us, there are 513 key words which Leofinance.io ranks and drive traffic. Obviously, this is right hand part of the tail stuff, so it is not a ton of traffic. Nevertheless, we are seeing the site rank.
Each week the numbers grow. This is the goal for now. Obviously, there is a point where it is not really possible to add too many more to the pile. However, it is a big step forward to get a lot more ranking.
After that, we need to solidify those key words by working with each other. We will have that covered in another post.
Twitter Army
We need to make a quick note about the Twitter Army.
Leofinance.io needs all the traffic it can get. The key is to keep building. All that is done adds up and stacks upon itself. If we can keep driving more people to the site, regardless of the source, it will add to what we are doing.
One area that we have a good deal of focus is Twitter. There is a social media button bar on the bottom of each post. We need to use this, especially the one for Twitter. This is where we can really make a difference.
If we send out a number of posts each day to Twitter, the people on there can retweet and upvote them. Again, none of this on its own is going to magically change the ranking of Leofinance.io. However, it does add up and show up on the search engine crawlers.
Each link is helpful. We need a concerted effort by a lot of people to make this work.
Most reading these words are holding LEO in their wallets. If we can drive more traffic to Leofinance.io, it will only enhance the value of our holdings.
Thus, we all have to be active. We each have a part to play in this.
If you found this article informative, please give an upvote and rehive.
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Here is something I commented on an article by @shortsegments
I have been trying few things like naming my images with keywords and using some basic SEO techniques. I'm not obsessed about it. That would be detrimental to the joy of writing. What I know is that if everyone gives some attention to SEO, those lots of little can be of significant value to @leofinance
Cool thanks, everyone working together we can do this.
@taskmaster4450
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I think we also need some kind of value of the votes for the post to become visible. So what I feel is if there is some really good post on the leo finance which talks about the subject like tesla, bitcoin etc. then these topics should be promoted on the website as this will help search engines to understand the weightage for the post.
Then secondly we will also need some kind of backlinks for the good posts that meet other criteria of ranking on search engines. This has to be a collective effort.
Couple of days back I made a proposal to the #pob community but it received not much response. Since I am a sports journalist, it is possible for me to work on generic topics. However, if we are really thinking of ranking for some really good keywords, then I believe I can add a lot of value in SEO efforts.
I can get some really good backlinks from the external High Domain Authority Websites where I contribute the content related to sports.
That is all true. The next level is for community to start working together to focus upon certain articles and helping to support them with follow up articles that reinforce it.
Anything you can do to help get leofinance.io ranking would be great appreciated. (Or even Hive).
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Engagement will drive traffic we need more activity from the current community and step up on boarding.
We need engagement at every level.
All of it will help to build it.
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Lots of keywords finances can rank for but not only that many new ones are being created with low competition. For example play to earn is a recently one I tapped into today it is a growing keyword with low competition so far. Since Feb 2021 it had 90 searches as of Jun 2021 720 searches and this most likely will continue to go up. There's huge opportunity don't try and go for the saturated ones often times new upcoming trends can land you a very good spot on rankings. It also takes roughly 1-3 months before you start seeing the results of it in most cases.
Without a doubt. I dont have the stats but Metaverse and Cryptocurrency has to be another up and comer.
Get in before the masses get there.
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Agreed. One thing I have found studying Keywords is that some which are big keywords are widely distributed, so they won't help your site stand out and rank up. But their are other Leywords which are infrequently found, so they help your site rank up on SEO. A paradox for sure, but life is full of them.
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Simple explanation of what can be a complicated subject.
This makes the concept a lot easier to understand for regular content producers and shows where we can do more to get more.
It is the simple and a lot of it that appears to make the difference. I am far from an expert but in following what the names listed suggest, it is a lot of little stuff that can help.
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Great ideas!
Twitter is one of the biggest places for cryptocurrency people and participation there is an excellent way to grow name recognition!
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Some good back links there if a tweet becomes relatively popular.
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I agree that our attention to SEO, Keywords, Formating, article length, tags and the use of Twitter will serve our community well. We are the Leofinance Lions we are a Twitter Army!
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We can do a lot more as a community.
SEO is a big help. According to @hitmeasap, we should be able to generate about 1,000 within 12 months if we can push things forward.
So let's go for it.
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I think that’s doable, and I hope the cross linked posts and Twitter tweets help!
I wonder where they get the Keyword information?
I use SEMRush for the stats to the weekly reports and simpleanalytics for most other things.
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We're already up to 723 keywords and an estimated traffic of more than 200+ users visiting in the coming month if the organic traffic stays the same.
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Linked this article in my SEO article and tweeted it!
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It all adds up. Hopefully, this article and your article will support each other.
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It's so great to see @hitmeasap and @forexbrokr throwing their knowledge bombs about SEO. It got me thinking a lot about my habits before I hit the publish button or even choose the topic of my posts.
Apart from SEO, Twitter is another great source to pull traffic. I always make sure to share all of my posts on the platform. So many crypto projects are dying for people like us to write about them. They share retweet your articles and even engage with your tweets. We can really utilize this opportunity to grow website visits on LeoFinance.io
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We all have a role in SEO. It is great to see people thinking about their posts before hitting publish.
This is a financial and cryptocurrency site, so many we can keyword some important concepts within that realm.
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I use the Twitter social media share button on Leofinance and/or Hive everytime I publish a post. Not only that, I also PIN the post to the top of my Twitter profile, so that it's the first thing visitors see. Combine that with relevant hashtags (important), and time of day posting, can boost content promotion.
A lot of the things you're seeing from people who are now promoting SEO, I've been saying since the Steemit days to almost no effect, as Whales seem to only listen to other Whales. I'm glad they're finally paying attention now.
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Well that arent a lot on Leofinance paying attention but a few people are. We can only start the process.
Hopefully it will keep building. There is a lot more that needs to be done. Each tweet and post helps.
Hunting Key Words is the priority. LOL
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STOPTo support your work, I also upvoted your post!
We're up to 727 keywords this week! - That's the latest report. :)
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How are we doing now?