A part of me wonders how you could promote the idea of HIVE, showing all the cool dApps available, teaching a new user where to look for them and how to use their keys, without overwhelming them.
Personally I think it is a one app at a time deal. Get them interested in what suits them and let them expand from there.
The mistake we make is we try to hit them with the back end stuff who, like you said, they dont care about or overwhelm them with all that is here. Instead, give them what is most appealing to them and add as time goes by.
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