The end of the article does state this:
An interesting detail in this study is that Aftonbladet changed foot. About a year ago was Aftonbladet clear with actively blocking ChatGPT. But now they have reopened the port for the AI search engine.
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Yeah read that as well. It will be interesting to keep following up this
It isnt going to matter. The pace of AI is going to overwhelm the traditional system.
Content creation is not going to be done by humans.