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Leo itself is a job...or a business.

I think it is potentially the latter.

It all depends upon someone's mindset.

Agree! It's more on business. I think some people do Leo as full time :)

Content creation is can be a profitable endeavor. However, it is only a small few who can make the income off it as shown by YT and such. That said, we also have the equity position tied to Leo (and web 3.0 in general). Here is where we see a drastic change where income is only part of the equation.

We will never see Elon, Zuck, or Google give equity to content creators on their platforms. That will be their undoing.

The only downside is the earnings depend on the upvote and the views doesn't matter afaik. So no matter how your content became viral in and outside the platform, you won't earn unless upvoted it.

You are only focusing upon one aspect to earnings. Here is where people need to get innovative.

What if your article had an ad placed in it that was tied to something you sold such as coffee.

Does any user have done it? That's cool if yes!

The main difference (and one thing) that I love on InLeo and Hive itself is the monetization. It's less hassle and easier compared to Web2 platforms. Just write, creaate content, and get some $$$ from it.