You are right, the focus is upon rewards and it is impossible to get away from that. However, we all can do things that set that in the background, if you will, while concentrating on other things.
While it would be nice for the apps to do something like you mention, it is important to alter what we do individually. If we can put our efforts towards "time on site" and engagement, perhaps we can bring the social media aspect to Web 3.0, not just the monetization.
It is going to be hard but it all starts with the one in the mirror.
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