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Not that the NFL need Taylor Swift, but there is no doubt she will not help add to the viewership but ensures her fans continue watching the game and making the advertisers giddy because of it @taskmaster4450le

Unless the NFL starts to turn off its traditional fan.

The NBA is starting to see that. Cut off your base, and you might be getting rid of your nose.

It's just falling into place for the NFL without them ever thinking this would happen. Of course the Swifty thing would carryover to the Super Bowl but after this season that will all die out.