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And it's a silly name too. But it doesnt matter anymore because now we associate the word with everything they created and not the actual meaning

We have to see things evolving from here.

Name has to be somewhat ok but really you're building the brand around it. For instance there are plenty of companies that just have no theme or names that never exisited before. Sony, Apple, Mazda, Ford etc etc You build the name

Xerox Kodak Google

Amazon (a river) for an online bookstore.

The examples are numerous.

And most still don't. Sounds like goo.. and now it is sometimes called Alphabet.. lol A number restructured into letters.. sure why not!