BTC isnt a pure money concept. If it werent for the fact it was Bitcoin, and it captured the imagination of people, it would end up being a failure.
Look at the forks of Bitcoin...they do not have much of a future since they arent bitcoin.
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Not just the fork of BTC many a coins on the lines of BTC without any use case has failed. BTC being the flagship crypto.....did not confront any such challenge, people accepted it as something new and decentralized, an alternate solution.