I think there are a few reasons:
The first starts with the onboarding process that is difficult to say the least.
Another is the fact that most of the internet is not about blogging and writing a grand essay. They prefer the senseless, inane, and foolish. YouTube got big on cat videos.
Hive is not easy and few are willing to put the time to learn the ins and outs.
Part of it is due to how we marketed it over the years: come here and get rich on two posts.
When epopel dont, they leave.
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Right, it's more about about marketing and networking than creating good content.
And, being marketed as a Social Network, when it really isn't doesn't help.
Because networking is hard enough and you must use Discord to do it, we direct people away from the platform to get the full experience. That's not a good layout. We need to keep them here when they get here.
Not necessarily senseless content and we don't really need more content creators, we need more content consumers. The problem is the content here is too personal for consumers to be interested. What YT got right were the DIY vids. If we had those here, consumers have a reason to come and ditch YT, because they'd like to, but there's no competition even close to them in that regard. So, maybe we are asking for and over rewarding senseless content here already, because vacation pics that tell me very little about the place are worthless to consumers. They want to learn about places they've never been in detail.
Our DIY community is more about bragging and earning than helping/teaching others to learn how to do the stuff themselves. We are not putting out content that's useful and that's a big problem. On top of that, when those who do try get attacked or ignored, of course they are going to leave.
Hive has way too many problems that the whales don't even want to address, so it isn't even close to ready for the mainstream and why it hasn't sparked the interest of the masses yet. I know that many users on social media know about Hive and enough to know they aren't interested in even giving it a try,
Hivewatchers and the whales that view their stakes as an investment, rather than a bonus and also attack people are a big part of the problem too. I've seen them attack users for simple ideological disagreements as well. That screams censorship to most. Rationalize it away as most here do all they want. It's not about the details, it's about how the average person views those types of actions and that it's a built in feature here, so the censorship resistant claim means little as well.
I could go on and on. If this topic isn't kept going by the whales, it'll die down again with no resolution and things will just go back to the way they were for 6 months with no improvements. It'll be the same whales getting over rewarded and newbies giving up left and right, while the active users number either flatlines or even dips.