How do we pry all that away and institute a policy of everyone getting there own piece of it to grow?
History shows that it has to be taken.
People with power tend not to willingly give it up. There are many who benefit from the existing systems and keeping them the way they are. So, unless people grow a backbone, i.e starting to do things differently, we will simply keep empowering those who have the power.
As I said, even something like posting on here as opposed to X or Meta is a big step. It feeds more data to the blockchain, something that is open to everyone. Data is the basic component to the digital world (if we exclude energy). The tentacles of the digital world are only expanding, bridging into the real world.
Who has the control? Unless people decide, Big Tech is only going to gain in strength. They are already in entertainment, news/information, and food.