Foreign phone sales plunge 47% in China spelling trouble for Apple
-In November, foreign mobile phone shipments in China stood at 3.04 million units, down 47.4% year-on-year, according to CNBC calculations using official Chinese data.
-Apple accounts for the majority of foreign mobile phone shipments in China with major competitors like Samsung forming just a tiny part of the market.
-The figures highlight the mounting pressure Apple is under in the world’s largest smartphone market as a result of rising competition from domestic brands.
Sales of foreign phone brands in China plunged in November, according to official data released Friday, underscoring further pressure on Apple
, the biggest international handset vendor in the country.
In November, foreign mobile phone shipments in China stood at 3.04 million units, according to CNBC calculations based on data from the China Academy of Information and Communications Technology (CAICT).
That’s a fall of 47.4% from November 2023, and a 51% drop from October last year.