Amazon Today (2012-Present)
In 2012, Amazon consolidated its deal sections into a single page called "Today's Deals."
Amazon Today now features various deal types, including:
Deal of the Day (24-hour deals)
Lightning Deals (limited-time deals)
Savings and Sales
Prime Deals (exclusive discounts for Prime members)
Holiday-specific deals (e.g., Black Friday, Cyber Monday)
Key Features
Limited-time offers: Deals are available for a short period, creating a sense of urgency.
Variety of products: Discounts are offered across various categories, from electronics to home goods.
Exclusive deals: Prime members receive additional discounts and early access to deals.