As Eric Lendrum writes at American Greatness, the report comes after the news that MSNBC’s parent company Comcast has decided to spin off all of its cable news channels by the end of 2025, as the cable news sector struggles to earn money in comparison to Comcast’s other properties. As such, MSNBC will be split off from NBC News, a move that could force MSNBC to change its name, logo, and headquarters, as well as lay off many employees.
As part of Maddow’s new deal, she will be allowed to continue producing podcasts and documentaries in addition to her weekly show every Monday. She will also be utilized for breaking news segments during other shows, due to her popularity with MSNBC’s shrinking audience.