Around 750 B.C. another race arrived and displaced the Villanovans. According to Herodotus, the newcomers, eventually labeled Etruscans, came from Asia Minor. He writes in book 1 chapter 94:
“The customs of the Lydians (Asia Minor east of Ionia) are like those of the Greeks... They were the first men whom we know who coined and used gold and silver currency; and they were the first to sell by retail. …In the reign of Atys son of Manes there was great scarcity of food in all Lydia. For a while the Lydians bore this with what patience they could; presently, when the famine did not abate, they looked for remedies, and different plans were devised by different men… But the famine did not cease to trouble them, and instead afflicted them even more.