Over the next decade, Farley worked his way up the ranks at Ford, holding various positions in finance, including controller and chief financial officer (CFO). In 2001, he joined the company's Ford Credit Corporation as the CFO, where he oversaw the company's financial operations and developed strategies to expand its credit business.
In 2008, Farley became the vice president of Global Marketing, sales, and Service, where he was responsible for developing and executing Ford's global marketing strategy. During his tenure, Farley played a key role in launching the Ford Focus and Fiesta models, as well as the company's SYNC infotainment system.